Greater Lehigh Valley Chamber of Commerce (The Chamber) promotes the community and strengthens the local economy, providing networking and marketing opportunities, while creating better connections, both in-person and through social media services. The city of Allentown, Pennsylvania and The Chamber are committed to a comprehensive local-vitality initiative that will serve as an economic tool for the heart of the city —the Hamilton Street District.

PROJECT OVERVIEW

The Chamber sought experienced advertising agencies to develop an identity, a Web site that would work with and use themes currently developed in the Allentown city Web site and a concept that would capture the city's love for its people and its desire for greater business momentum in the city of Allentown.

PROJECT EXECUTION

GGA has great love for the Lehigh Valley and for Allentown. To convey that adoration, we proposed a theme filled with vibrant oranges and the iconic placement of heart. The result is an arts & crafts look with industrial accents, showcasing the strength and the brilliance of the region.